Google Ads are an effective marketing tool if optimised correctly
The first port of call for most potential vendors looking to instruct an estate agent would be Google, so an effective Google Ad campaign can be worth its weight in gold when it comes to putting your brand in front of the right audience. Ben Sellers, Co-Founder and CEO of Starberry, part of the nurtur.group, […]
Fine & Country continues to expand its market share in the upper quartile
Despite only celebrating its 21st birthday this year, premium estate agency Fine & Country continues to rival more established brands in the upper quartile regarding market share growth. This is according to the brand’s Global CEO, Simon Leadbetter, who adds that between May 2020 and April 2022, Fine & Country’s share of the £750K plus […]
Industry experts come together for The Guild’s new podcast series
On Wednesday, 15 June, The Guild of Property Professionals launches its new podcast series named The Home Stretch. Hosted by The Guild’s CEO, Iain McKenzie, co-hosted by Holly Hibbett, from the Network’s PR and Social Media team, the podcast will feature interviews with various industry experts talking about a variety of topics that have either […]
Disclosure of material information – why the changes have come into play
Compliance Officer at The Guild of Property Professionals, Paul Offley, recently spoke to James Munro, Head of the National Trading Standards Estate and Letting Agency Team (NTSELAT), about the recent changes regarding the disclosure of material information. Offley asked Munro where the decision came from to make the changes and why now? “If you go […]
Property market remains robust
Much has been spoken about the potential impact of the economic headwind; however, the property market continues to be brisk as the imbalance of supply and demand continues to underpin market activity. This is according to Iain McKenzie, CEO of The Guild of Property Professionals, who notes that buyer enquiries are up 31% compared to […]
Then and Now: The property market through the decades
As Her Majesty The Queen celebrates her unprecedented 70 years on the throne with her Platinum Jubilee, we want to look back on how much the UK Housing Market has changed from when her reign began in 1952 to the present day. 70 Years AgoIn the 1950’s, according to Nationwide House Price Index, the average […]
Proptech can help address the needs of an on-demand society
Since the introduction of on-demand shopping where consumers can get what they want when they want it and all from the comfort of their home, big brands are creating a sense of immediacy and setting expectations of instant gratification being possible. This is according to Richard Combellack, Chief Commercial Officer at BriefYourMarket, who adds that […]
Fine & Country hosts Masterclass Series
Premium estate agency, Fine & Country are currently hosting a Masterclass Series, tapping into the expertise of the leading property professionals within the network. Held in London and in Leeds giving access to as much of the network as possible, the series focuses on sharing knowledge and ideas that can further enhance an agent’s chances […]
More than halfway around the world for The Fine & Country Foundation
Since 1 April 2022, the Fine & Country network have been clocking up the mileage in an attempt to accumulate a combined distance of 40,070 km, the circumference of the globe in 80 days. Participants have been walking, running, and cycling to add to the mileage while raising funds for the Fine & Country Foundation. […]